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Flipboard launches programme to help publishers

Flipboard -- a personalised magazine application designed for phones, tablets and PCs -- on Tuesday announced the launch of a programme that would help publishers build new traffic.

CEO Mike McCue said Flipboard isn't going to let everyone into the app. Instead, there is going to be a review process after a publisher is submitted, to ensure that they comply with Flipboard's content rules, said a report in TechCrunch on Tuesday.

The new sign up option would allow Flipboard to automatically pull in stories from the RSS feeds of the publishers.

The company has also introduced "RED Bolt" feature which is shown underneath the article's headline that have mobile-optimised pages.

The publications that will receive "RED Bolt" at launch include The New York Times, The Washington Post, and Esquire, among hundreds of others, according to Digital Trends.

Flipboard which is also available for Android and iOS devices helps the user find popular stories and news based on a variety of genres in one app. 

It allows the user to customise own magazines focused on particular topics by filling them with content from any source, publication, or person. 

There is also an option to follow people with similar interests and passions, through the app, where the user can like or comment on whatever is shared.

Initially started out on Apple iPad, Flipboard has worked closely with major media organisations to beautify and monetise their content within its magazine-like aggregation app.